
Press Releases Won’t Get You Noticed. We’re Storytellers. And We Know News.
NICE! matches your news with media outlets who actually care to earn you third-party credibility, industry recognition, and a glowing reputation.
👑Your News is Your Reputation in Action
Your company’s reputation isn’t just social posts and press releases. It’s what others say about you. Your audience craves third-party validation. The best stories don’t sell. They connect.
In a 4-month PR sprint, we put your name in the right conversations and your business in the headlines. We don’t pitch and pray. We build relationships with top journalists, engage national and industry reporters, and expand your reach into new markets for long-term impact. Together, we tell stories AI can’t generate and journalists love to cover.
More visibility. More credibility. More momentum.
Trust me, your competition will notice and earned media articles perform 22x better on social media compared to branded content.
Is This For You?
🏆 Founders, CEOs, and executives looking to build industry authority.
👀 Companies & brands needing consistent media visibility.
🫶 Marketing pros who want PR support, but don’t have time to manage it.
How It Works
🧱 The First 30 Days - Laying the Foundation for Media Success.
Before pitching, we plan with precision. Our onboarding process aligns our teams on past coverage and audience targeting with the right stories to maximize media impact. By the end, you will have a clear media game plan, and we’ll be ready to get you in the headlines.
Persona Review & Target Market Alignment
Goals & Reporting Setup
Spokesperson Selection & Profile Setup
Story Themes & Messaging Collaboration
Content & Data Collection
Media Targeting & Monitoring
Kickoff Call & Expert Interviews
🚀Months Two and Beyond - Your Voice. Your Brand. Amplified.
Once your storylines and speakers are locked in, we go full-throttle proactively pitching your story to reporters across print, online, audio, and video platforms while responding to live, timely media opportunities. You’ll see a consistent flow of high-quality media opportunities every month. While we can’t promise placements, we guarantee your competitors will notice.
Ongoing Media Outreach & Pitching
Interview Prep & Media Coaching
Journalist Relationship-Building
Daily Scan of 500+ Journalist Requests
Proactive Pitching to Select Journalists
Monthly Strategy Meetings
URL Distribution Strategy
Keeping scrolling for the investment.

🤝The Biggest Brands Didn’t Build Their Reputation Overnight, But They Did Invest In It.
PR isn’t a quick win. It’s a long-term strategy fueling credibility, visibility, and industry authority. As a fractional member of your team, we work alongside your executive leadership and marketing team to deliver evergreen media results driving real business impact.
📈Investment:
-
Onboarding is a one-time, four-week sprint where we build your media foundation. From Month 2 onward, we shift into Pitch Mode, actively securing major media opportunities to position you as an industry leader. You have the flexibility to pause (with 30 days' notice) or restart in three-month increments
-
One-Time Onboarding | $4,000
-
Pitch Mode | $3,700/month
📺Media Training? Yep, I Do That Too.
When the spotlight turns your way, are you ready for it? During a 30-minute session, gain confidence with media training from a former TV news reporter to get camera-ready and own media moments like a pro.
✨One-on-One Interview Coaching
✨Message Refinement & On-Camera Practice
✨Real-Time Feedback from a Former News Reporter

✨Sparkle Section✨
Real client stories, big media moments, and proof earned media works. Check out our latest wins and see how NICE! Storytelling turns untold stories into unforgettable headlines.
📢FOX 32 Chicago:
Entrepreneurship Education Company Earns GOOD News During Election Season
An education company client partnered with NICE! Storytelling for a 4-month media campaign during the height of election season, one of the toughest times to earn media attention. Despite the noise, we secured eight unique earned media placements in key geographic markets, boosting brand awareness, strengthening thought leadership, and increasing high-authority backlinks to enhance their domain authority. The stories didn’t just make headlines; they positioned my client as a leader in entrepreneurship education.
Client Quote: “We definitely made some headway in a challenging environment, and we thank you for your hard work and enthusiasm.” Margot Cidulka, Director of Marketing, Uncharted Learning/ INCubatoredu

“When I see PINK, I think of Julia🎀”
🔍FAQs -
-
Does your current agency have a former TV news reporter? We do. It’s why we don’t do “spray and pray” PR. We’re media matchmakers connecting your brand with journalists who actually care. No fluff, no wasted pitches, just strategic storytelling that gets results.
-
Nope. And any PR agency that says they can is lying. What we do guarantee is consistent, high-quality opportunities and expert pitching putting your name in the right conversations.
-
PR is a long game. While we aim for at least one earned media feature per month, major placements can take time. That’s why our Big Reputation Builder runs for a minimum of four months. Momentum doesn’t happen overnight.
-
Sure, if you want boring, generic content journalists ignore. We craft human-driven stories. The kind AI can’t generate, and reporters actually want to cover.
-
Most of the time, no. Reporters rarely allow pre-publication approval, but they may fact-check data or confirm direct quotes. The First Amendment protects a journalist’s right to publish without external approval.
However, if you’re writing a bylined article, we have full control before submission. Just keep in mind—editors have the final say and may make changes before publication. That’s the reality of working with the media. -
During onboarding, we’ll have a one-hour kickoff call to go over strategy, key stories, and onboarding documents. We’ll also do a 30-minute thought leader call to build out speaker profiles and ensure alignment.
Once we’re in Pitch Mode, you’ll get NICE! Opportunity emails with media requests and pitch updates. We also meet for one-hour strategy calls every month to review wins, industry trends, and upcoming media opportunities.
-
I keep reports simple and actionable because vanity metrics don’t equal business growth. You’ll get updates on:
✔ Published stories
✔ Pitches in progress
✔ Upcoming media opportunitiesI don’t share journalist contact information (because I respect their inboxes), and I think “impressions” are an inflated, meaningless metric (more on that below 👇).
-
Public relations supports long-term business growth, not just short-term buzz. The best way to measure PR impact is by tracking:
General traffic increase
Increase in new site visits
Increase in referral traffic
Conversions
New business opportunities
Social channel growth
Social media interactions
High-Authority backlinks
Website Authority
-
Because they’re useless. Impressions measure how many people could have seen an article based on total website traffic… not actual views. News outlets don’t share page-specific data, so there’s no way to know how many people really saw your story. Instead, we focus on meaningful, trackable metrics that actually move the needle for your business.
-
Technically, yes. But I won’t recommend it. Press releases on the wire are expensive and rarely lead to real coverage. I’d rather use your budget wisely and pitch your story to actually get result.
-
Nope. I build reputations—I don’t fix dumpster fires. But hey, maybe if you’d been NICE!
-
Sure! Buy an ad.
Here’s the tea. Top-tier media is tough to crack, even for PR veterans. My first question is always: Why do you want to be there? And more importantly—is your audience actually reading it? If you have a story worth that level of coverage, I’d love to hear it. But let’s be real, most businesses see way more impact from targeted, industry-specific media.
⌛The Clock Is Ticking on Your Reputation
Your competitors are getting noticed—are you? Every day you wait is a missed opportunity to build credibility, earn media coverage, and establish industry authority. The best time to start was yesterday. The next best time? Right now.
✨ Your audience is searching for experts. Will they find you?
✨ Journalists need sources. Are you in their inbox?
✨ Reputation is earned, not given. Let’s start building yours.