Julia’s Pretty NICE!
Most PR pros have never pitched to a newsroom, written a front-page story, or handled breaking news. I have.
“I Know What Makes the News… Because I’ve Made It”
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“I Know What Makes the News… Because I’ve Made It” |
👋 I May Have Left the Newsroom, But I Will Never Stop Hunting for Stories.
We understand media from every angle and make PR work like a growth strategy, not a guessing game. I lived my 5-minutes of fame as a TV news reporter. Yes. There are days I miss hunting down city officials, chasing breaking news, and reporting live in the middle of a lake-effect blizzard. But I always knew my time as a TV news reporter, was a stepping stone to a greater purpose.
NICE! Storytelling was created in April 2023 to help businesses, founders, and experts connect with real journalists and win stories without selling their souls or paying for ads to get noticed.
Journalists want to talk to people. We turn quiet experts into trusted voices, using my firsthand media knowledge to position my clients where they belong: on air, in print, and at the center of industry conversations.
Contagiously positive. Genuinely curious. Obsessively strategic. That’s how we approach every client’s story.
You know who wins media attention? The ones who know how to work the system.
📺 Recovering TV News Reporter | Covered 1,100+ stories, broke major headlines, and built friendships that are still working for me today.
🤙 Agency PR & Marketing Pro | Secured national media for B2B and local brands, driving high-authority backlinks, brand growth, and measurable ROI.
🚀 In-House Marketing Leader | Single-handedly managed marketing operations, business communications, and built media strategies to deliver 80+ media hits.
Fueled by Inspo:
💖 Elle Woods Energy – Because women in serious industries can and should wear pink.
👶 Certified Cool Mom, Not a Regular Mom – From BET to "no cap," my tiny trendsetters keep me tapped in. Staying ahead of culture is part of the job—whether for PR strategy or keeping my rizz levels high.
💖 Cheerleader by Nature – Yes. I was a competition cheerleader. Bring it on. Your competition isn’t your enemy. Your strengths make you stand out.
🔥 Giving the Underdogs a Voice – Like P.T. Barnum building his circus of oddities. I turn overlooked brands into headliners and help quiet experts realize their worth.
🎤 Taylor Swift-Level Strategy – The power of hype, metaphor, loyalty, and storytelling? That’s PR at its finest.
📢 Watching the News Like It’s My Job (Because It Is) – Morning TV, industry newsletters, print magazines—I consume it all so you don’t have to.
Industry Agnostic, Story Obsessed🔥
I’ve played in a lot of industries—and I like it that way.
Manufacturing, robotics, education, SaaS, logistics, non-profits: you name it, I’ve built PR strategies for it. I don’t box myself into one niche because I get bored too quickly. Being industry agnostic lets me chase great stories, learn new landscapes fast, and keep my pitching game sharp.
Most PR pros blend in. I don’t. Not many brands are Barbie pink and unapologetically NICE! So when a journalist sees my email in their inbox, they listen.
My favorite clients? Women. Minnesotans. The bold ones with big ideas, game-changing businesses, and humble people waiting to get recognized.
📣Media Training – Your Moment, Not Mine
I’ve been on camera more times than I can count. But now? My job is making YOU shine.
✨One-on-One Interview Coaching
✨Message Refinement & On-Camera Practice
✨Real-Time Feedback from a Former News Reporter
The unseen heroes waiting for their story to be told? That’s who I help.
Follow Along for Public Relations Tips, Chaos & A Lot of PINK.
“When I see PINK, I think of Julia.” Honestly? I love that.
I’m the girl who got “talks too much” on every report card but built a career out of talking to the right people. A busy sports mom, a business owner, you can catch me outside playing with my two crazy kiddos, enjoying all four Minnesota seasons.
Want PR insights, media wins, and a peek into my (slightly chaotic) life? Follow me:
📢 LinkedIn – PR tips, media insights & industry hot takes.
📸 Instagram – Daily stories, behind-the-scenes, and the business of storytelling.
🩷 Facebook (NICE! Storytelling) – Where business meets bold ideas & big reputations.
💪Ready to Make Headlines?
PR isn’t luck—it’s strategy, relationships, and storytelling done right. Let’s put your name where it belongs—in the headlines.
