NICE! Stories About NICE! People Doing GOOD.

From grand openings to company celebrations and philanthropy projects, your good news is your reputation in action. We help amplify feel-good, high-impact stories to win media coverage and show your impact.

NICE! Storytelling Newspaper

🚀NICE! Stories Boost Brand Recognition, Trust, Credibility, and Connection.

You’re trying to create a memorable story to further your organization's momentum and impact. Whether it’s a major milestone, a community impact initiative, or an inspiring founder’s journey, we craft and pitch the stories journalists actually want to cover.

We work alongside industry, local, and regional media professionals. We don’t blast press releases into the void. We’re matchmakers, inviting the right media outlets to build buzz and long-lasting credibility.

We specialize in high-impact media placements for:

Philanthropy & service projects

Grand openings

Conference Amplification

Award Recognition

New product launches

Book releases

Special campaigns

Giving initiatives

Community impact stories

Good press isn’t luck. It’s strategy. Not to mention, earned media articles perform 22x better on social media compared to branded content.

Is This For You?

🗓️ Small businesses & nonprofits with an upcoming event, campaign, or impact story.

🎥 Marketing teams & business owners looking for short-term, high-impact media exposure.

🫶 Organizations doing good work that should be recognized.

Julia Brolin
Illustration of four yellow sparkles on a black background
Yellow hand-drawn curved arrow pointing downward on a black background.

How It Works

🚨Get Your Good News Noticed

Designed to amplify your good news fast, we don’t waste time. You don’t need your news in every media outlet, you need one big, showcase-worthy story to get your brand noticed.

How do we get there?

15-Minute Fit Call – Let’s discover the newsworthy angle and where you want it featured (local TV, industry blogs, owned content, online news, or social media).

Proposal & Kickoff – Once we align on goals, we finalize a strategy, identify target media outlets, and prep for pitching.

Pitch Mode (6-8 Weeks Pre-Event) – We invite key journalists and producers into your story to find the right outlet for coverage.

Your Big Story Lands – We work to secure coverage in at least one credible media outlet.

Media Distribution Guide – You’ll receive a guide on how to leverage your media coverage in sales, marketing, and branding efforts.

Keeping scrolling for the investment.

Yellow curved arrow pointing downwards on a black background.

🏁Good News Travels Fast, But Only If You Invest.

Bigger markets require bigger strategies. We scale according to the Nielsen Ranking Scale.

  • Small Markets (50+) = Easier access to local press

  • Major Markets (1-49) = High competition and strategic pitching

Let’s talk where you want your story to land, and we’ll put together a plan.

📈Investment:

  • Pricing is customized based on:

    • Your target media market

    • Story complexity & required assets

    • Event timing & exclusivity needs

  • Add On Options:

    • 30-Minute Media Training ($250) 

    • In-Person Media Support ($500)

🔦Got the Spotlight? Let’s Make Sure You Shine.

Getting reporters to attend your event or cover your news is only half the battle. The way you tell your story matters.

✨One-on-One Interview Coaching

✨Message Refinement & On-Camera Practice

✨Real-Time Feedback from a Former News Reporter

Julia Brolin
Pink sparkles on a black background
KSTP - Donuts by Eleanor Interview
Pink sparkle stars on a black background

Sparkle Section

Real client stories, big media moments, and proof earned media works.

📢FOX 9:

Minneapolis News Features “Sensory Hole” at Love for Autism Golf Classic

Every May, the Twin Cities Autism Foundation hosts a golf tournament to raise funds for its members. With golf events happening all the time, getting media attention wasn’t guaranteed. That’s why we gave the media a story worth telling.

At Hole 3, the “Sensory Hole”, golfers teed off while experiencing a small glimpse of life with autism: loud music, cheering, funny gloves, and visual distractions. An unexpected last-minute media opportunity turned into an evergreen asset the Twin Cities Autism Foundation can use to promote the event for years to come. 

This was the highest-engagement social media post of 2024 for TCAF and continues to be a high-value asset providing overnight credibility.

“When I see PINK, I think of Julia🎀”

🔍FAQs -

  • We work with the news cycle and work with editors and newsrooms to ensure pavement. Typically, it takes 6-8 weeks to land a story, but i’ve seen it take up to 9 months in some cases. If your news is tied to an event, we need 6-8 weeks to find the right reporter. The faster we align on messaging, the sooner we can start pitching.

  • Nope. And any PR agency that says they can is lying. But we can guarantee we will work to land coverage in at least one credible outlet.

  • Technically, yes. But journalists ignore most unsolicited pitches. We bring the strategy, relationships, and insider knowledge to get your story noticed.

  • Forget vanity metrics. We track website traffic, referral sources, social shares, backlinks, and direct business inquiries from media coverage.

  • Nope. I build reputations. I don’t fix dumpster fires. But hey, maybe if you’d been NICE!

  • Sure! Buy an ad.

    Here’s the tea. Top-tier media is tough to crack, even for PR veterans. My first question is always: Why do you want to be there? And more importantly, is your audience actually reading it? If you have a story worth that level of coverage, I’d love to hear it. But let’s be real, most businesses see way more impact from local news coverage.

🔥Good News Travels Fast. Get Yours Moving!

Your competitors are securing media coverage. Are you? Every day you wait is a missed opportunity to build credibility, earn brand awareness, and connect with new audiences.

Julia Brolin