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Breaking News! Your company has something to say.
Having a great product, but no PR is like throwing a party and forgetting to send the invites. No one will know it's happening.
Announcement Support
Congratulations! Your business has big news! If your CEO told you to draft a press release and post it on the newswire... you need my help.
Let me guess. You're a creative marketer, but public relations isn't your forte. Fear not. I help you attract the attention of your desired audience, especially news platforms.
Imagine this... Your company's name is dominating the headlines. Your c-suite is overjoyed, employees willingly share the article on their social channels, and you're getting the credit.
Make this announcement a really big deal.
Well-planned announcements have the potential go grow your business's revenue. Elevate your brand's popularity and reach new potential customers by winning top-tier industry coverage, harnessing valuable backlinks, surf the referral traffic wave, and unlock thrilling new partnership opportunities.
Here's how I can support you.
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Announcement Strategy | Not all announcements need to be a traditional press release. With a brief understanding of your goals and target audience, we will develop a comprehensive pre- and post-announcement strategy tailored to deliver tangible results.
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Persona Alignment and Target Market Focus | Who cares about your news? It's an honest question I'll be asking. We make sure to align PR efforts with your target audience and trusted industry news sources.
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Ideal Publication List | We take a team approach to creating a list of your desired news outlets, podcasts, and industry publications to ensure you get measurable results.
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Writing & Editing | Craft a captivating announcement with impactful quotes, accurate data, persuasive testimonials, and an attention-grabbing hook. Our goal is to create a valuable content piece that is effortlessly spread to your targeted audience.
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Your News, Your Website | Your company website is the face of your business. If you have big news, your website should be the main source of information. Drive new friends to your website, and convert them into sales.
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Hyper-Personalized Reporter Outreach | Craft compelling and highly tailored hooks to pique the interest of key reporters, ensuring your announcement gets the spotlight it deserves.
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Daily Review of 500 Pitches from Top-Tier Journalists | Stay ahead of the curve with daily reviews of pitches from top-tier journalists, ensuring your brand aligns with the latest trends and opportunities.
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Customized Spokesperson Profiles | Your key spokesperson will get a custom pitching profile to represent your company effectively and authentically.
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Media Coaching for Your Featured Speaker | Equip yourself and your featured speaker with the skills needed to excel in interviews and media appearances.
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Real-time Updates via Email and Text | Receive timely updates via email and text messages, ensuring you don't miss out on timely opportunities and key interviews.
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Build Relationships with Industry Journalists | Cultivate strong relationships with industry journalists across print, audio, and video platforms, enhancing your multimedia presence.
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Media Monitoring | If you're mentioned, we will know about it. NICE! Storytelling uses media monitoring systems to track your brand's mentions and adapt your strategy in real-time for maximum impact.
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Progress Meetings | Stay in the loop with regular progress meetings, allowing you to monitor the impact of our PR efforts and make informed decisions.
Announcement Support
$3,500/month
3-month minimum required
Need strategy and support for a one-time announcement? Here's how it works.
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1) The clock is ticking to your launch. Complete the form below to get started.
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2) Get your project moving in just 30 minutes. If your release is drafted and you have publications in mind, we can move quick.
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3) Your news is live! It's announcement day! Time to celebrate! 🎉
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4) Watch your news continue to spread with a strong marketing distribution strategy.
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5) Did you get the results you were hoping for? I'll guide you on reviewing data and measuring PR efforts.
Sparkle Section ✨
Recent earned media placements for me and my clients.
Fox News: Suicidologist offers ways for 'increasing hope and decreasing hopelessness' in suicide spike
Client | CAMS-care
International suicide expert Dr. David Jobes spoke to Fox News Digital about treatments for suicidal patients after launching a new book.
Inbound PR Strategies: 4 Client Stories of Demand Generation
By Julia Brolin
Haven't heard of Inbound Public Relations (PR). I'm about to blow your mind.
Here are four examples of companies in very different industries that incorporated public relations into their marketing strategies and found wild success.
KFYR: Northern North Dakota School first in state to introduce students to Milo, the humanoid robot
Client | RoboKind
This incredible story serves as undeniable evidence that earned media has the power to drive new business opportunities. Remarkably, within a mere two months of its broadcast, neighboring schools were already expressing interest in acquiring their very own humanoid robots.
The PR Power-Up 🚀
Public Relations is the glittering crown on your marketing strategy, guaranteed to dazzle your team. Here are some benefits you can expect.
Enhance Your Credibility
When third-party, reputable sources feature you or your company, it bolsters your brand's credibility. This added trustworthiness not only influences visitors to your website but also fosters trust among potential customers.
Increase Website Traffic
Earned media articles serve as magnets for web traffic. They pique the curiosity of readers who are likely to explore your website, leading to a surge in new website visits and referral traffic.
Improve SEO
Backlinks from earned media articles contribute to a stronger search engine optimization (SEO) strategy. Search engines perceive links from authoritative sources as indicators of your website's credibility, elevating your website rankings.
Reach New Audiences
Published stories extend your brand's reach to new and untapped audiences. As more people discover your company through media coverage, your website becomes a hub for further exploration and engagement.
Content for Sharing
Utilize earned media articles as valuable content assets for your website and social media platforms. Sharing positive media coverage reinforces your brand's image and sparks interaction with your online presence.
Increase Conversions
Earned media articles create buzz. Visitors arriving at your website after reading favorable articles are more inclined to take actions like making purchases, subscribing to newsletters, or contacting your company.
Competitive Advantage
A website featuring an array of earned media articles underscores your company's achievements and industry recognition. This sets you apart from competitors and enhances your appeal to prospective customers.